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We’re living in a mediocrity praising society that congratulates companies with an environmental and human consciousness as if they would do something outstanding — but they don't. What's a given for any decent being should be treated as such, for as long as pure sense will be considered exceptional, ignorance will be seen acceptable.

The collective applauds the pilot for landing. It is this praise of mediocrity that left us in a world where the only action taken against an entity not considering even the least moral codex is the deficiency of clapping. Rodakis isn't looking for claps, it's looking for a re-adjustment of todays standards, it does nothing exceptional, society just lost the way of measure. Rodakis dreams of a world it's paradigm will be norm in. Rodakis expects the plane to land.

Pascal Alexander, on why Rodakis doesn’t advertise with the fairtrade argument, 2018

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