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Sometimes the reflection is far more present than the thing being reflected.¹ In a world in which all land is mapped, the only territory left to explore is the uncertainty left by what scientific findings didn’t care to explain, the imagination, the journey through our own images. The surface.
Rodakis explores the simulacra, less concerned about what is, than about what could’ve been. Rodakis is, so to say, the reflection. With a naive, tintinesque approach some would call pseudo scientific, the Académie researches not so much what our predecessors saw on their travels but the images they’ve returned with. The seemingly random products connected to the Académie on the other hand couldn’t be placed closer to reality. They’re fulfilling their purpose, but nothing more. They’re the bridge between reflection and the thing being reflected, until there’s no differentiation left, because in the end, reality is just a suggestion.

Pascal Alexander, The Rodakis Principle, 2017
¹ Jim Jarmusch, The Limits Of Control,  2009
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We’re living in a mediocrity praising society that congratulates companies with an environmental and human consciousness as if they would do something outstanding — but they don't. What's a given for any decent being should be treated as such, for as long as pure sense will be considered exceptional, ignorance will be seen acceptable.

The collective applauds the pilot for landing. It is this praise of mediocrity that left us in a world where the only action taken against an entity not considering even the least moral codex is the deficiency of clapping. Rodakis isn't looking for claps, it's looking for a re-adjustment of todays standards, it does nothing exceptional, society just lost the way of measure. Rodakis dreams of a world it's paradigm will be norm in. Rodakis expects the plane to land.

Why Rodakis doesn’t advertise with the fairtrade argument, 2018